Almost 40 per cent said they wouldn’t trust any brands, or the government, with their data but among those who did, Apple was the company people said they would trust the most.GOOGLE DROPS ‘DON’T BE EVIL’ TAGMore than a decade after it was dreamt up, Google appears to have given up on its famous ‘Don’t be evil’ motto.Google now known as Alphabet recently ditched the phrase from its rule book and made its code of conduct more dry and corporate.Instead of ‘Don’t be evil’, Alphabet now insists employees should behave lawfully and ‘do the right thing’.The government was more trusted than Samsung, across the board, ahead of Facebook, LG and Twitter.When the question was reversed and participants were asked to rate which brands they trusted the least, Facebook came out on top with 32 per cent.Americans and Canadians were the most trusting of Apple among the nations surveyed, while Brits were the least trusting of the tech giant.Overall, female teenagers trust Apple the most, while males aged over 65 trust it the least.Elsewhere, Canadians were the most likely to trust their government compared to other nationalities.Despite the general distrust for Facebook, it was found to be one of the top apps that participants said they couldn’t live without, and was only beaten by Facebook owned WhatsApp.Despite the general distrust for Facebook, it was found to be one of the top apps that participants said they couldn’t live without, and was only beaten by Facebook owned WhatsApp (icons pictured)APPLE TOPS COOLBRANDS LISTApple recently retained its title as the ‘coolest brand’ in the UK for a fourth year running.The CoolBrands top 20 saw luxury names lose out to make way for six new entries including Sonos, as its more established competitors Bose and Sony dropped out.Other new entries were Spotify, suggesting competition for Apple Music, Adidas and retailer Whole Foods Market. Coming second in the list was Ray Ban.Women were found to be more addicted to the messaging app and social network than men, while Google Maps, YouTube and banking apps were the only apps in which men were more addicted than women.Patrick Goss, editor in chief of techradar, said, ‘I can’t say I’m surprised that people don’t trust their governments with their personal data, but it’s staggering that the world’s tech brands have earned so much more in the way of trust.’In fact, it’s only Facebook that seems to have attracted any kind of stigma, although our readers balance that out a little by professing to be addicted to Facebook’s major apps.’Elsewhere, the biggest tech related annoyance across the countries studied was poor battery life on devices.It annoyed users in the UK the most, and people in the USA and Canada the least.Most watched News videos James Bulger mum says she still sets empty chair at the table Oiled up again: Tonga flag bearer goes bare at Winter Olympics slapped my mum! Passersby stop escalating fight in Hounslow Trump wishes former staff secretary Robert Porter well Shocking moment schoolgirl slaps older woman across the face TV producer Robin Cross is filmed screaming n word at neighbor Does the torch look phallic? Olympic torch raises eyebrows Moment 70 cars pile up on Iowa motorway during snowy conditions Rude person DEMANDS blind man to move guide dog out of way on Tube Father captures footage of freak ghost Was this KFC advertisement changed because it was too sexual? Vegan transforms from super skinny to super strongThe forgotten ‘Jamie Bulger’: Family of murdered toddler. ‘We sold everything to do this and lost it in 20.